Plan the 19th ITB Asia with confirmed dates, venue hours, trade-only registration, buyer tiers and media access at Marina Bay Sands.
Press accreditation: ITB Asia 2026 is strictly trade-only. Exhibitor registration and visitor registration (All Access Pass) are open on itb-asia.com. Hosted buyer tiers cost SGD 325 (fully hosted) or SGD 234 (partially hosted); trade buyer registration is free, subject to qualification. Editors and journalists get complimentary media passes by pre-registering online; there is no onsite media accreditation during show days.
Photo credits:Bijay Chaurasia / Wikimedia Commons (CC BY-SA 4.0)Stefan Fussan / Wikimedia Commons (CC BY-SA 4.0)Dietmar Rabich / Wikimedia Commons (CC BY-SA 4.0)CEphoto, Uwe Aranas / Wikimedia Commons (CC BY-SA 3.0)Images cropped and resized for display.
ITB Asia 2026 is strictly trade-only. Exhibitor registration and visitor registration (All Access Pass) are open on itb-asia.com. Hosted buyer tiers cost SGD 325 (fully hosted) or SGD 234 (partially hosted); trade buyer registration is free, subject to qualification. Editors and journalists get complimentary media passes by pre-registering online; there is no onsite media accreditation during show days.
Check official access requirementsExhibitor and All Access Pass visitor registration are open on itb-asia.com. Hosted buyer registration: SGD 325 fully hosted, SGD 234 partially hosted, trade buyers free, subject to qualification. Journalists: complimentary media accreditation by online pre-registration; no onsite accreditation.
Open official ticket informationThree days across Basement 2, Level 1 and 3 of the Sands Expo & Convention Centre, 10 Bayfront Avenue, Singapore 018956, with exhibition halls, conference theatres, networking functions and the Buyer's Lounge.
Three days at Asia's largest B2B travel trade show, co-located with MICE Show Asia and Travel Tech Asia. Register early on itb-asia.com, book refundable lodging near Bayfront MRT, and pre-schedule appointments through the Online Diary; journalists must pre-register for accreditation online because there is no onsite accreditation.
ITB Asia is an annual three-day B2B travel trade show and convention at the Sands Expo & Convention Centre, Marina Bay Sands, Singapore, organised by Messe Berlin Asia Pacific and supported by the Singapore Exhibition & Convention Bureau. Its 19th edition runs October 21 to 23, 2026, co-located with MICE Show Asia and Travel Tech Asia under the theme 'Experiences in Motion: Human-Centred Design in Travel & Tourism'.
The 2026 edition is expected to welcome more than 18,000 participants, 1,000 exhibitors, 1,500 quality buyers and 160 speakers from over 132 countries and territories, with more than 60,000 business appointments. It is trade-only: registration is open to industry visitors through the All Access Pass and to qualified buyers through the hosted buyer programme, and media attend on complimentary pre-registered accreditation with no onsite accreditation.
Conference keynotes and the start of the 60,000-plus business appointment cycle across the exhibition halls.
The Knowledge Theatre, MICE Show Asia Theatre and Travel Tech Asia Theatre run sessions on AI, sustainability, Chinese outbound travel and experience design.
Pre-scheduled one-to-one meetings with exhibitors and buyers through the organiser's business matching platform.
Dedicated Experience Zones for gastronomy, wellness and adventure tourism plus curated Guided Tours connecting buyers with exhibitors.
Register early on itb-asia.com: exhibitor and All Access Pass visitor registration are already open, and hosted buyer applications require qualification. Book refundable lodging near Bayfront MRT now because October is a peak trade-show month in Singapore and Marina Bay hotels fill fast.
Official reservation guideArrive the day before the show opens; doors open 09:30 daily and appointments can start early. Fly into Changi Airport, take the MRT or a hotel-arranged transfer to Marina Bay, and use Bayfront MRT station (Circle Line, CE1, exits B, C, D, E), which links directly to Marina Bay Sands. International visitors should check Singapore entry visa requirements before booking. Event week, checked October 19, 2026: ITB Asia opens Wednesday, October 21 at the Sands Expo and Convention Centre; the conference starts the morning of Day One with opening keynotes on the Asia-Pacific travel outlook and AI in connected travel, open to all badge holders (itb-asia.com).
Official transport guideBudget for the registration tier that fits you: trade buyer registration is free, partially hosted buyers pay SGD 234 and fully hosted buyers pay SGD 325, with hosted tiers including hotel accommodation and reimbursable economy air passage into Singapore. Price refundable Marina Bay lodging, meals, connectivity, insurance and visa costs separately.
More than 18,000 participants are expected across three days, so set your Online Diary appointments before arrival, map the halls and theatre locations in advance, and keep press credentials and devices controlled in crowded aisles and networking functions.
ITB Asia is a trade-only business event with long show days and no public programming for children, so it is not a family outing. If traveling with family, plan separate supervised activities: Gardens by the Bay, the Marina Bay waterfront and the ArtScience Museum are close to the venue.
Official family guidanceAsk the organiser for the 2026 edition's exact step-free entrances, drop-off points, accessible toilets and on-site assistance; the Sands Expo & Convention Centre is directly linked to Bayfront MRT, which has lift access. Do not assume specific hall arrangements until the organiser publishes them.
Official accessibility guideSite rulesFollow the organiser's current security rules for 2026. Carry only essentials for the trade floor, keep media badges, devices and payment credentials controlled, and do not assume large bags, professional cameras or recording equipment are permitted in every area or session.Check the official safety guidance
Choose lodging by the hardest fixed movement, then verify the exact room and refundable terms. Ratings below were checked on September 25, 2026. Booking.com property pages could not be opened directly, so Booking.com scores are the platform's own ratings as displayed on live aggregator pages.
Best for: Walking access to the Sands Expo; the integrated resort's own hotel, restaurants and entertainment
Tradeoff: Highest October rates; busy resort crowds
Best for: Five-star business hotels a short walk or one MRT stop from the venue
Tradeoff: Premium pricing during trade weeks; short daily transfers still needed
Best for: Lower rates and abundant MRT connections, two stops away on the Circle Line
Tradeoff: Daily MRT or taxi transfers; no direct venue linkage
Marina Bay (6 Raffles Boulevard, Marina Square)
The hotel offers over 20,000 square feet of its own meeting and function space, including a pillar-free Garden Ballroom for 650 and daylight meeting rooms, so it can host side meetings and client events, and it sits in Marina Square with Esplanade and Promenade MRT stations a short ride from the Sands Expo.
Know before booking: Several guests report thin walls with corridor and neighbor noise carrying into rooms, lobby lounge entertainment audible until midnight, and a breakfast buffet that gets crowded with slow refills.
Marina Bay (5 Raffles Avenue, Marina Square)
Mandarin Oriental sits directly across the water from Marina Bay Sands with Marina Bay-facing rooms, and offers a pillar-free Oriental Ballroom plus 15 meeting rooms with top audiovisual technology, a short walk or one MRT stop from the Sands Expo.
Know before booking: Recent guests mention hallway and nearby construction noise, very soft beds and pillows that do not suit everyone, and rates that run roughly double comparable Marina Bay hotels for similar rooms.
Marina Bay (7 Raffles Boulevard, Marina Square)
Pan Pacific is a purpose-built business hotel in Marina Square with extensive conference and event facilities and a strong executive Pacific Club lounge, putting the Sands Expo within a short walk or quick MRT ride for trade show days.
Know before booking: The property is very large, so moving between elevators and floors takes patience, some areas still feel slightly dated, and connecting-room layouts have let neighbor noise through for some guests.
Hotel ratings move over time. We check at least two independent sources and include a drawback, but you should still read recent reviews before paying.
Marina Bay sits at Singapore's southern waterfront. The Sands Expo & Convention Centre anchors Bayfront Avenue, linked directly to Bayfront MRT station on the Circle Line; Gardens by the Bay, the ArtScience Museum and the Merlion lie within walking distance. The Marina Square and Raffles Avenue business hotels sit across the water to the east, one MRT stop away.
Walk the lotus-inspired galleries and the Future World digital exhibitions; a good low-effort cultural break a short walk from the Sands Expo.
Ride the 165-metre observation wheel for a full Marina Bay panorama; it is photographed from the Marina Bay Sands SkyPark in this guide's gallery.
Stroll the waterfront promenade to the iconic spouting statue; best scheduled at golden hour before the evening's trade functions.
These are independent editorial planning choices, not endorsements. Verify current identity, menu, dietary support, prices, hours, service charge, reservation and safe return transport directly.
30 Merchant Rd, Riverside Point (about 1.3 km from the Sands Expo) · Singaporean seafood
The classic Singapore chilli crab and black pepper crab experience; the Riverside Point outlet in the Central Business District is the closest to the venue. Founded in 1987, it is a reliable choice for a business dinner or a first-timer's essential meal.
Know before booking: Confirm current hours, reservation requirements and exact prices before visiting; details verified from online listings on 2026-09-25 and may change. Signature chilli crab is a premium spend.
18 Marina Gardens Dr, Gardens by the Bay (about 1 km from the Sands Expo, near Bayfront MRT) · Satay, hawker and local dishes
A sprawling open-air food court at Gardens by the Bay with satay, chicken rice, laksa and other local favourites at moderate hawker prices. Ideal for a quick, authentic dinner between show days.
Know before booking: Confirm current hours and stall openings before visiting; details verified from online listings on 2026-09-25 and may change. Open-air and self-service, so it is not a quiet business-meeting setting.
8A Marina Blvd, #B2-05 Marina Bay Link Mall (about 10 minutes on foot from the Sands Expo) · Taiwanese, dim sum and dumplings
Famous for xiao long bao with a minimum of 18 pleats, pork chop fried rice and beef noodles. The Marina Bay Link Mall branch is a short walk from the venue and is typically less crowded than the Marina Bay Sands branch, good for a fast lunch between sessions.
Know before booking: Confirm current hours and wait times before visiting; details verified from online listings on 2026-09-25 and may change. Lunch and weekend queues can be long; consider the Marina Bay Sands outlet only if you have time.
Restaurant details and hours can change. Reconfirm the operating day and reserve directly before relying on a recommendation.
October 21 to 23, 2026, at the Sands Expo & Convention Centre, Marina Bay Sands, Singapore. Exhibition hours are 09:30 to 18:00 daily.
No. It is a strictly B2B trade show: entry is limited to registered trade visitors, exhibitors, qualified hosted buyers and accredited media. There is no public admission or public ticket sale.
Editors and journalists apply for a complimentary media pass by pre-registering online on itb-asia.com with proof of media status. There is no onsite accreditation during show days.
Registration fees are SGD 325 for fully hosted buyers, SGD 234 for partially hosted buyers, and free for trade buyers, subject to the organiser's qualification process and appointment commitments.
No. The images show Singapore and Marina Bay city context (the ArtScience Museum, the Marina Bay skyline, the Merlion, the Singapore Flyer) and are labeled accordingly; none is synthetic or presented as the 2026 show.
Organizer, dates, venue, opening hours, transport, registration tiers and media accreditation were reviewed September 25, 2026 on itb-asia.com pages and verified on messe-berlin.asia. Hotel ratings were checked September 25, 2026. Edition statistics are 2026 targets published by the organizer. Image licenses were confirmed on Wikimedia Commons file pages.
Affiliate disclosure: World Event Guide applies the same editorial standards regardless of commercial relationships. Some links may be affiliate links, and we may earn a commission from qualifying bookings or purchases. Affiliate relationships may affect which booking options are displayed, but not whether an event, hotel or restaurant meets our editorial criteria.
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